What’s your endgame? Popularity or Customer Satisfaction
Dear brand owner,
Before you start flipping through the files in your head in search of an answer, I need to be sure that you have an endgame. If you don’t, there’s no need to be ashamed. Just take a step back, think of it, and then come back to read this. Or you can just read this and think about it when you’re done. Whatever you decide on doing, make sure you think about it.
Now I’m not saying that your endgame has to be any of the options in the topic. There are tons of things that could be your endgame. You’re free to decide whatever your endgame is, brace yourself for the outcome.
Some may argue that value creation and impact should be the endgame for small businesses. The truth is, you call the shots! Your endgame is whatever you say it is. Whether it’s a good or bad one, it’s still your endgame.
Not to sound deep or anything, but your endgame is the purpose of your brand. Whenever you’re busy with day-to-day operations to keep business moving, there’s a voice in your head, not the one you hear now. It’s the other one. The one that reminds you of why you’re doing what you’re doing.
I hope you’ll stop ignoring that voice soon. You’re reading this because I listened to mine.
